Public Relations

Luminaries has been instrumental in the development of marketing, publicity and advertising campaigns and creating special events and festivals for more than thirty retail businesses in the past eighteen years.

From a local award-winning winery to antique and specialty shops to artists studios and restaurants, Luminaries has a track-record of proven marketing successes in increased tourism and shopping traffic. Mary Gielow is Executive Director of The Shops of Cedar Creek Settlement in Historic Cedarburg, a village of 25 shops, artist studios, restaurants and Cedar Creek Winery located in a restored, three-story 1864 stone woolen mill on the banks of Cedar Creek.  Mary has been instrumental in its success as a shopping destination. Cedarburg is known as “The Antiques Capital of Wisconsin”…and was named “Best Architecture” and “Best Place to Shop” by the voters in the Wonders of Wisconsin competition sponsored by the Wisconsin Department of Tourism.  Cedarburg is just 20 minutes north of Milwaukee, and was named to the National Register of Historic Places in the mid-80’s for its beautiful main &

Mary has organized, publicized and advertised many festivals and special events each year including: Winter Festival (the second weekend of February), Cedar Creek Winery’s Open House (third weekend in March), Strawberry Festival (fourth weekend of June), German Festival (third weekend of July) Wine & Harvest Festival (third weekend in September) and Five Festive Friday Eves (a series of themed holiday events each Friday night before Christmas). Wine & Harvest Festival attracts more than 60,000 visitors each weekend and Strawberry Festival attracts more than 100,000 visitors each weekend, through word of mouth and free radio, newspaper and television publicity in local, regional and national media. Mary has booked and appeared on countless radio and television interview formats and in print media promoting these festival events.


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